Branding 101 - I&E Workshop

Learn the basics of creating a brand for a business, product or ministry

Presenters: Kim Pichot, dean, College of Professions, associate professor of marketing, School of Business Administration; Sheila Snyder, assistant professor of marketing, School of Business Administration
Location: Garber Auditorium, Chan Shun Hall
Date/Time: Friday, Oct. 28, 1:30–3:30 p.m.

Workshop is open to all students, faculty and staff of Andrews University.

Description:

This workshop is part of the I&E Workshop Series and will teach attendees the basics on how to create a brand that reflects the values and goals of a business, organization or ministry. Branding is more than creating an attractive logo and should influence every aspect of an organization to help send a cohesive representation to its customers.