Service Prototyping: Customer-Centric Approach

Improving quality and interaction between service providers and customers

Guest Speaker: Lydia Matiushenko

Lydia loves to think and create. Whether the medium be color, elements for the best user experience or business model, her definite aim is to innovate to make the world better.

After earning a Bachelor of Science in mechanical engineering, she spent four months in Florence, Italy, studying studio art with an emphasis in drawing. She had the opportunity to develop her artistry even more. Afterward, she decided to move back to the Silicon Valley area and worked at an engineering company. She developed her sensibilities and discovered back-end engineering was not for her but rather designing more on the front end where human needs are met. She also got involved with web 2.0 start-up groups, and her interests began to lean more to the online space. Opportunities kept popping up at work to design applications using Visual Basic, and she absolutely loved what she was doing! She loves the idea of designing in 2D and "4D" (her thought on designing experiences) and still applying her artistic side to designing beautiful interfaces. She was blessed to attend the University of Michigan as a GEM Engineering fellow sponsored by Intel.

She currently works at Aon as senior service designer.