The BBA in Management degree is a broad-based discipline which integrates knowledge and skills in the areas of planning, organizing, leading, and controlling to enhance organizational performance and sustainability. It provides students an opportunity to gain experience by applying the latest management theory to real-world problems both inside and outside the classroom and to prepare them to work with people in for-profit and not-for-profit organizations including the worldwide Seventh-day Adventist Church. The program endeavors to promote intellectual, spiritual, physical, and social development built upon a solid foundation of ethics and cross-cultural understanding. Its strong emphasis on ethical and moral development based on the teachings of the Bible differentiates this program from those offered by other secular tertiary academic institutions.

The management curriculum is broad enough to prepare students for a variety of career opportunities. Many management graduates enter into an internship or training program where they can integrate their general business skills with specific job opportunities. The program provides a background of professional education for general management or human resources careers in retail, manufacturing, banking, healthcare, public service, and other fields where sound management skills are needed. Some examples of entry-level jobs available for management graduates are management trainee, program analyst, project manager, data analyst, business analyst, business operations associate, and human resource officer.  Moreover, the program provides graduates with the necessary tools to pursue graduate-level studies in management and other business-related fields.