This Social Media Marketing Bootcamp will transform you into a knowledgeable business owner or marketer with new skills for a digital economy. Gain a fundamental knowledge in content planning, online advertising, social media, SEO, email marketing and much more.

Fast track your business to gain visibility with cutting-edge practical training you can apply to your marketing right away. Delivered online, this 5-day program is taught by industry experts and supplemented with live/online mentor-led sessions. 

When?

June 5-9, 2023, 9am-12pm

Where?

School of Business Administration/ZOOM

 

 


 

Learning Outcomes:

A Strategic Social Media Marketing Action Plan

You will work alongside the instructors to apply your learning directly to your company to create your Strategic Social Media Marketing Action Plan. Incorporate a digital marketing strategy and plan with your target market in mind, tailored key messages, recommended channels and lead capture recommendations for your company.

Brand Management

Learn the importance of branding and how to make your brand consistent in your social media strategy.

Content Marketing for Social Media

Develop initial content marketing to build trust and increase conversion rates. Learn to write for online audiences, organize production and promotion, always with your target market in mind. 

Search Engine Optimization (SEO) for Social Media

Understand how search engines work and incorporate your knowledge to improve overall search engine rankings.

Paid Social Marketing

Learn how paid social media ads and boosting posts work together to improve conversion rates. 

Analytics for Social Media

Select your appropriate key performance indicators for your social media campaign. 

Skill Building

Are you looking to gain valuable skills to help you succeed in today's digital economy? This Social Media Marketing Bootcamp is the perfect way to get up to speed on the latest techniques and strategies for managing successful social media campaigns.

Day 1. Set the Stage

  • Understand the Strategic Social Media Marketing Plan.
  • Set appropriate goals for a campaign.
  • Review your branding assets and incorporate it into your campaign.
  • Understand how social media algorithms work. 

Day 2. Setting up your Business Social Media Experience

  • Set up a content marketing campaign with a calendar. 
  • Facebook
  • Instagram
  • Tiktok
  • Youtube
  • Snapchat
  • Twitter 

Day 3. Growing Your Social Media Reach

  • Develop an SEO strategy with hashtags.
  • Practice keyword research.
  • Planning your Social Media Ads. 

Day 4. Understand Your Number

  • Analytics per social platform.
  • Review key performance indicators for measuring a social media marketing strategy. 

Day 5. Growing and Engaging Your Audience

  • The value of building a social media community. 
  • Evaluate your budget for an effective campaign.
  • Create content for a social media marketing campaign. 

Throughout the bootcamp, you will learn how to create engaging and shareable content, build a strong social media presence, develop a social media strategy, and measure the effectiveness of your campaigns. 

Kimberly Pichot, D.M., MBA, PPC

Kimberly Pichot, DM, has worked for over 20 years to help over 300 organizations go from “getting by” to “exceeding expectations” through training and consulting in organizational development, marketing strategies for growth, team building and visioning for corporations, along with professional development modules for employees.   She has also facilitated hundreds of workshops and strategic planning nationally and internationally.  She possesses extensive knowledge of multi-cultural environments, having lived, studied, and worked in South America, Europe and Africa.


As the Dean of the College of Professions at Andrews University, she aims to provide academic excellence and practical business competencies to learners of all backgrounds. Her passion is to impart knowledge by facilitating learning and professional growth whether online, in the classroom, or community service outreach. She has run a consulting and coaching business in addition to her academic career and believes that success is attainable by anyone who dedicates themselves to personal and professional growth. She is fluent in Portuguese and French, in addition to English.


Kimberly Pichot, D.M., MBA, PPC
Dean, College of Professions
Department of Aviation
Department of Computing
School of Business Administration
Associate Professor of Marketing
Chan Shun Hall
4185 E. Campus Circle Dr., 202
Andrews University
Berrien Springs, MI. 49104-0020

Sheila Snyder, MPS

Sheila Snyder, MPS, is a business professional and educator with over 15 years of experience in the website design, development, and marketing industries. She owns SS Website Solutions and is a WordPress professional and digital marketing expert. She has been in business since 2010 and is highly sought-after for her website design, development, SEO, and PPC skills. Sheila enjoys sharing her knowledge through speaking, teaching, and mentorship.

As an Assistant Professor of Marketing at Andrews University School of Business Administration, Sheila brings a wealth of experience to the classroom. Active in the community as a Village of Berrien Springs Trustee and Member of the Berrien Springs-Eau Claire Rotary Club and Pickle Festival Committee, she values giving back. A May 2012 Fort Hays State University graduate with a bachelor’s degree in Information Networking and Telecommunications, Sheila also holds a Master's degree from Fort Hays State University in Professional Studies - Marketing. She is proud to be a member of the American Marketing Association.


Sheila Snyder, MPS
Marketing Instructor
School of Business Administration
Andrews University