Business System
To order any of the following options, please visit lithotech.andrews.edu.
Learn more about Andrews University design standards here.
Letterhead
Standard Letterhead
The standard letterhead is for general communication purposes from Andrews University. The contact information is not specific to any department, office or individual; and the tagline is locked up with the horizontal signature.
Custom Letterhead
Custom letterhead is intended for specific communications from a college, school, department or office. The contact information can be modified to include a mailing address and up to three other pieces of contact information. If the recipient is familiar with the University the vertical lockup may be used. However, if this is the first correspondence sent to an individual the horizontal lockup must be implemented to ensure Andrews University is given prominence.
Second Sheet
A second sheet should be used if additional space is needed to accommodate the letter length. The back of the letterhead may be used as an alternate to a second sheet to reduce paper consumption.
Letterhead examples:
Letterhead Back
The back of the letterhead has the tagline imprinted and is the first thing a recipient sees when removing the folder letter from the envelope. This creates an elegant introduction to the brand and reinforces the University’s mission. Letterhead is available with either a white or blue back.
Executive Letterhead
Executive letterhead uses gold in place of blue for the flogo and University tagline. If the recipient is familiar with the University the vertical lockup may be used. However, if this is the first correspondence sent to an individual the horizontal lockup must be implemented to ensure Andrews University is given prominence.
The back of the executive letterhead is flooded with AU Gold and the tagline is imprinted ensuring this is the first thing a recipient sees when removing the folder letter from the envelope. This creates an elegant introduction to the brand and reinforces the University’s mission.
Envelopes
Standard & Executive Envelopes
Only vertical signatures should be used on Andrews University envelope regardless of which signature is applied to letterhead. A general envelope is available for use along with envelopes specific to a college, school, department or office. Envelopes may be ordered through Lithotech.
Business Cards
Standard Business Card
The standard business card can accommodate up to two title lines, three lines for your physical address and four pieces of contact information. The front of the card is dedicated to the individual and the college, school, department or office in which they serve. The back of the card is dedicated to general Andrews University information and is flooded in AU Blue.
Alternate Business Card
The alternate business card offers the option for an individual to include a photograph on the back. The photo must be taken by an approved photographer through University Communication.
Executive Business Card
The executive business card is available to individuals at the Vice President level and above. The front of the card can accommodate up to two title lines, three lines for your physical address and four pieces of contact information. The back of the card is dedicated to general Andrews University information and is flooded in AU Gold.
Business Card Standards
Departmental websites should always be the last piece of contact information included on the business card (if used) and the email address the second to last. The title block is set to bottom-justify, the address block can be two or three lines and the contact information should top-justify. This ensures the spacing between information always remains one eighth of an inch.
Business Card examples:
Learn more about Andrews University design standards here.
- Phone: 269-471-3322
- Email: uc@andrews.edu